“People see red and green and they start salivating.” “Unlike many entrepreneurs who grow bored with a business, Tumolo managed to stay focused.”

“It makes perfect sense for Rita’s to come out with a product that would be available during the off-season and late night when its stores are closed.” “That could strengthen the brand, as long as it is not overdone.  If you put it everywhere, you’ve lost the cachet.”

“You can beat Wal-Mart, but not if you try to go up against their strength, which is price.” “You don’t want to compete on terms on which your competitor is stronger.”

“Speak to a manager or someone who is able to make decisions but don’t try to haggle during a busy time.” “In addtion, be pleasant, mention competitors’ prices, and most importantly, educate yourself by knowing what items cost before you walk in the door”

“Go to the local churches and sue the resources of the city to have them identify people who would be ideal to train for a career in the industry.” “These churches all have parish bulletins. Not only is that a cost-effective way to advertise, but it is a good way to recruit employees. As a […]

“People think brands are products; they’re not… They’re perceptions in people’s minds. People only buy good feelings and solutions to problems. And it’s the same thing with financial planners. Clients want to feel that they’re taken care of and that their family and heirs are taken care of.” “You win the marketing war by serving […]

“This period is more turbulent than others, but this industry has always been confronting changes… The key question is, how do you respond? You can’t change the wind, but we can adjust our sails. The sad part about it is that if we had a modern-day Rip Van Winkle, the world very differently to him, […]

“People want to go to a place where they feel appreciated… No one should out-service you. No one should out-community you. No one should out-fresh you.”

“These people have taken what you started and taken it to the next level…But this is your claim to fame, you need to keep pushing the envelope and go further to leverage fun and excitement in your category.” “You have to think about what you can do in the candy aisles to make bells and […]

“Candy has always been at the forefront of creating fun and excitement for kids… Now the standard is being raised.”