Research and assessment of a practice in the food marketing business commonly known as “diversion of product”. Report delivered.

by Richard George & John Stanton SLC Publishing Sewell, NJ (2005) $24.95 plus $2.50 shipping and handling Purchase from Amazon.com Order direct from rjgeorge.com

by Richard George and John Stanton 2nd Edition Silver Lake Publishing Los Angeles, CA (1999)

by Richard J. George RJG Associates, Avalon, NJ (2009)

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Curious how independents like their wholesalers? Whether IOs use wholesaler-provided services such as merchandising, advertising and category management programs and how they rate them? This report provides all the insights into the wholesaler-independent relationship. Developed in cooperation with St. Joseph’s university and based on input from almost 150 independents across the country, this study includes: […]

I consider myself a food marketing expert based on working in the food marketing vineyards for over thirty years, as author, consultant, researcher, consumer products brand manager, mentor, expert witness, but mostly as an observer and professor of food marketing. My areas of expertise are food marketing strategy, consumer behavior, retailing, and customer service. I […]