This presentation focuses on successful marketers and explores their strategies for success. This lively, interactive session identifies ten universal rules for strategic success with countless clues. Participants can forever shelve their “ad hoc” approach to strategy and can take home an approach that can be implemented the next day. In essence, this approach to marketing […]

Everyone knows that the food retail environment is changing. Traditional food retailers are facing diminished profits and in many cases bankruptcy. On line food shopping and non-traditional food retailers like dollar stores and drug stores are taking share and profits.  Consumers are seeking greater convenience, quicker check-out, friendlier service, more ethnic products, and now make […]

The Millennial generation can be roughly defined as the group of individuals born between the years 1981 and 1997 (oldest turn 35 in 2016).  Called by several different names such as Generation Y, the Digital Generation, and Echo Boomers, this generation is one that is quickly establishing a strong identity as a consumer in today’s […]

Shopping may be Americans’ favorite pastime, but many shoppers don’t even know the rules of the game. Companies and their customers are both frustrated by the shopping process. For example, what’s the most important thing to know before you buy something? How reliable are brand names if you’re looking for quality? How can you get […]

Analysis to determine the marketing merits of a class of trade dispute between Plaintiff and Pepsi Bottling Group. Oral opinion provided.

Analysis to determine causation of Plaintiff’s business problems in the grocery business. Report delivered. Awaiting trial.

“We met at the Acosta Marketing Meeting held at SJU this past August when you spoke to our group. I have to say, in all the years that we have surveyed the group asking for opinions and thoughts, we have never had 100% thought the speaker was great, until this year. You received extremely high […]

Analysis to determine the conceptual and practical soundness of a new product development plan as well as an analysis of the probability of market success. Report delivered. Testified at preliminary hearing. Settled.

Analysis to determine if the defendant’s action of hiring a Pfizer employee to develop the strategy of a competing Novartis product, compromised the brand strategy and the potential for the Pfizer brand’s market success. Report delivered.

Initial research to measure and prove loss of business opportunity. Report delivered.