Initial research to measure and prove loss of business opportunity. Report delivered.

Analysis and report of the marketing implications associated with the use by The Earthgrains Company of the brand name “Break ‘n Bake” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

Analysis and report of the marketing implications associated with the use by Nestle USA, Inc. of the phrase “Just Break – & Bake!” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

Research and assessment of a practice in the food marketing business commonly known as “diversion of product”. Report delivered.

Analysis and report of the changes affecting refrigerator inventories from the 1970’s to the new millennium for the purpose of determining Consolidated Edison’s liability due to voluntary rolling blackouts in New York City and the surrounding counties. Presented findings to New York State Public Utilities Commission and to New York City Department of Consumer Affairs. Report delivered.

Analysis and report of the marketing implications associated with the use by Mead Johnson Nutritionals of the brand name “Boost” on a new nutritional energy drink. Report delivered. Deposition given.

“It was a pleasure to hear your presentation. I have never been in a marketing seminar that was half as interesting as you made this one. Thanks for your presentation and inspiration. You have a passion and it shows.”

“Thank you so much. I enjoyed your presentation most of all. I have seen you before, several years ago, and really appreciate your knowledged and presentation skills.”

“Thank you for your excellent presentation to the National Chicken Council’s Food Media Seminar…As you could tell from the many questions, your discussion was well received and sparked great interest with the food editors.”

“I enjoyed your presentation. We have gotten high marks for your candor and sense of humor! Hopefully the attendees all had an epiphany.”