Posts Tagged 'strategic marketing'

Delightful Customer Service: 12 Steps to a Better Bottom Line

October 5 2015 No Commented

Customer service is in a crisis mode.  Consider the facts: The American Customer Satisfaction Index stood at a barely passing grade (74) in its first year of measurement (1994).  Today it is still in the low 70’s. 60% of so-called “satisfied” customers regularly switch companies or brands. Last year, over one quarter of a billion […]