Analysis and report of the marketing implications associated with the use by The Earthgrains Company of the brand name “Break ‘n Bake” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

Analysis and report of the marketing implications associated with the use by Nestle USA, Inc. of the phrase “Just Break – & Bake!” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.

Analysis and report of the changes affecting refrigerator inventories from the 1970’s to the new millennium for the purpose of determining Consolidated Edison’s liability due to voluntary rolling blackouts in New York City and the surrounding counties. Presented findings to New York State Public Utilities Commission and to New York City Department of Consumer Affairs. […]

Analysis and report of the marketing implications associated with the use by Mead Johnson Nutritionals of the brand name “Boost” on a new nutritional energy drink. Report delivered. Deposition given.

Developed under the Gerald E. Peck Fellowship, this report is the first in a series of three studies. This report provides an in-depth review of the current landscape following some of the most significant shifts in food retailing and wholesaling in a long time. The overview includes trends in store sales and outlets, market share, […]

Analysis and report for the State Attorney General’s Office of the threat to competition posed by Russell Stover’s purchase of Whitman Chocolates. Report delivered.