“Safeway didn’t change the banner.  It changed everything else when it bought Genuardi’s.” “Giant is going to change the banner, and I think the key will be to maintain as much of the integrity of Clemens as they can.”

“It makes perfect sense for Rita’s to come out with a product that would be available during the off-season and late night when its stores are closed.” “That could strengthen the brand, as long as it is not overdone.  If you put it everywhere, you’ve lost the cachet.”