The Millennial generation can be roughly defined as the group of individuals born between the years 1981 and 1997 (oldest turn 35 in 2016).  Called by several different names such as Generation Y, the Digital Generation, and Echo Boomers, this generation is one that is quickly establishing a strong identity as a consumer in today’s […]

“Here it is 125 years since Barney Kroger started the company and they are still adding value by looking at customization as it fits a particular market.” “Kroger has recognized that unless there is a compelling reason to change the banner, that all retailing is local.” “As their private lable program has evolved, Kroger recognized […]