“If you want to market convenience,  I recommend that you do not tell customers how good you make your product.  Instead tell the customer how good your product makes them.”

“I think we have been very cavaliere to date.  I don’t think it is a massive issue yet.” “The government is just understaffed on this.  That’s not going to happen anymore, but it may take the next big scare.” “Ask your supermarket manager, ‘Where does this food come from?’  This is our food, our families.  […]

“What we want is for executives to leave with a bag of tools that will make them better food marketers.” “We lay the groundwork for these students to be able to manage large operations.”

“The whole concept of a niche is to create and own markets rather than share markets.” “The key is to find areas of the market which are either underdeveloped on not served, and develop a program to fit those needs.”

“There is real data that trans fats are bad for you.” “Often we wait for the public policy makers, but if we know it’s not good, why wait?”

“I like the concept of food being fun.” “We have been bombarded by information about why food is not good for us, and this is a nice counterbalance.”

“An independent should never be out-freshed; never be out-serviced and never out-communityized.” “They ought to be able to get closer and stay closer to their customers than the larger folks just because of the size dimension.” “They should be the ‘my hometown’ type of store.”

“It’s not about going to get refried beans, it is going to a place where they feel comfortable.” “What specific ethnic group or groups are you targeting?  Does it make sense for this store to be here? “What is your point of differentiation?  Who are you serving?  How do you execute it?”

“Supermarkets avoid the Internet at their own peril, since a new generation, accustomed to shopping online, might not be averse to buying groceries on the web.” “I think it is important that we look at the newer generation and how we can attract them.”

“If there were a prize for the market segment most overlooked by food marketers, the winner without a doubt, would be adolescents.” “These kids are very sensory.  They have no idea of what color food should be, so let’s make stuff that really appeals to their senses.” “I don’t understand why supermarkets cannot be the […]