Posts Tagged 'food marketing'
Childhood Obesity
Dr. G. Honored with BW ‘Favorite Professors’
CSD: Convenience Concerns

FROM RETAILWIRE: On a recent visit to his local c-store, the author encountered a sign that read, “No Cell Phones in Line.” The store owner had insisted that “the customers always come first,” but the sign seemed incongruous with that message. What do you think about the convenience store owner’s move to ban cell phone […]
Consumers Give Lower Marks for Online Service

FROM RETAILWIRE: The level of satisfaction that consumers have with the online retail experience dropped roughly three percent over the past year, according to the Top 100 Online Retail Satisfaction Index by ForeSee Results. How would you evaluate the state of customer service in e-tail operations today versus last year? MY COMMENTARY: No doubt the […]
Think Like a Brand, Act Like a Retailer

Traditionally, retailers consider brands as those items on the shelf or on the rack that consumers come in their store to purchase. While this is true, it misses the concept of a brand and the importance of branding. Retailers have a tremendous opportunity to develop a differentiated brand but only if they realize that they […]
Food Shopping: What is This Thing Called Customer Service?

Typically, when asked about selecting a primary food retailer, customers tend to focus on non-customer service variables namely, cleanliness, quality, and price. However, whenever customers are asked “what improvements would you like to see in your primary grocery store?” the resounding reply is “better customer service.” However, the issue of what specifically constitutes better customer […]
“Think Small: Retailers Known for Traditional Supermarkets are Downsizing Their Stores to Offer Shoppers Greater Convenience.” Ann Bagel Storck, MeatingPlace, January 2009.
“Give Up Tobacco? No Sale.” Karla Ward, Lexington Herald-Leader, January 14, 2008.

“Wegmans is ahead of the curve in the supermarket industry in banning cigarette sales.” “Wegmans markets itself to upscale customers as a grocer that sells fresh, wholesome food, which dovetails nicely from a marketing perspective with the decision to eliminate cigarettes. However, don’t expect other supermarkets to follow suit, cigarettes are too profitable to remove.”