Posts Tagged 'ethnic groups'

“Ethnic Education.” Jessie Male. Grocery Headquarters, December 2006 (cover story)

May 5 2009 No Commented

“It’s not about going to get refried beans, it is going to a place where they feel comfortable.” “What specific ethnic group or groups are you targeting?  Does it make sense for this store to be here? “What is your point of differentiation?  Who are you serving?  How do you execute it?”