I consider myself a food marketing expert based on working in the food marketing vineyards for over thirty years, as author, consultant, researcher, consumer products brand manager, mentor, expert witness, but mostly as an observer and professor of food marketing. My areas of expertise are food marketing strategy, consumer behavior, retailing, and customer service. I […]

“It was a pleasure to hear your presentation. I have never been in a marketing seminar that was half as interesting as you made this one. Thanks for your presentation and inspiration. You have a passion and it shows.”

Early this decade obesity was declared a global epidemic, and the nutritional value and marketing practices to children of branded food products were declared causative factors…Download the full text.

FROM RETAILWIRE: On a recent visit to his local c-store, the author encountered a sign that read, “No Cell Phones in Line.” The store owner had insisted that “the customers always come first,” but the sign seemed incongruous with that message. What do you think about the convenience store owner’s move to ban cell phone […]