“Protecting the Fun Franchise.” Kruger, Renee Marisa. The Daily Confectioner. June 5, 2001.
May 5 2009
“These people have taken what you started and taken it to the next level…But this is your claim to fame, you need to keep pushing the envelope and go further to leverage fun and excitement in your category.” “You have to think about what you can do in the candy aisles to make bells and […]