Richard A. Warrell, The Warrell Corporation
June 24 2009

“…you have a unique perspective and many observations that deserve serious consideration by the candy industry. In speaking with many industry comrades, they very much enjoyed your presentation during the convention.”
“Raising the Bar on Candy.” Svokos, Heather. Dallas-Fort Worth Star-Telegram. October 27, 2004.
May 5 2009

“We are a society which likes to indulge. So on the consumer side, candy is fun to start with, so something new and different is always good.” “Kids don’t want to get fancy, bite-sized gourmet stuff. This is pretty much geared toward the baby boomer who has never really had to compromise. They’ve enjoyed life […]
“Protecting the Fun Franchise.” Kruger, Renee Marisa. The Daily Confectioner. June 5, 2001.
May 5 2009

“These people have taken what you started and taken it to the next level…But this is your claim to fame, you need to keep pushing the envelope and go further to leverage fun and excitement in your category.” “You have to think about what you can do in the candy aisles to make bells and […]
“Wal-Mart on Candy Binge.” Sachdev, Ameet. Chicago Tribune, June 5, 2002.
May 5 2009

“Candy has always been at the forefront of creating fun and excitement for kids… Now the standard is being raised.”