“We are time-starved.  No one’s going to cook two hours a day anymore.” “I think there’s a tremendous opportunity right now.  The question is, who is going to be poised to go after it?”

“For a consumer packaged goods company, I think being on www.secondlife.com makes a great deal of sense.” “If you are trying to portray yourself as a young, healthy, vibrant brand, you have to be where young, healthy, vibrant people are.”

“I like the concept of food being fun.” “We have been bombarded by information about why food is not good for us, and this is a nice counterbalance.”