2002 – 2007: Brissa, Inc. and Plaza Redbud, Inc. v. Beverage Products Corporation
July 22 2009
Analysis to determine causation of Plaintiff’s business problems in the grocery business. Report delivered. Awaiting trial.
2007: McMahan Securities L.P. v. FB Foods, Inc.
July 21 2009
Analysis to determine the conceptual and practical soundness of a new product development plan as well as an analysis of the probability of market success. Report delivered. Testified at preliminary hearing. Settled.
2006: Pfizer. Inc. v. Walter Lehneis and Novartis Consumer Health, Inc.
July 20 2009
Analysis to determine if the defendant’s action of hiring a Pfizer employee to develop the strategy of a competing Novartis product, compromised the brand strategy and the potential for the Pfizer brand’s market success. Report delivered.
2001: J&J Snack Foods v. The Earthgrains Company
July 18 2009
Analysis and report of the marketing implications associated with the use by The Earthgrains Company of the brand name “Break ‘n Bake” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.
2001: J&J Snack Foods v. Nestle USA, Inc.
July 18 2009
Analysis and report of the marketing implications associated with the use by Nestle USA, Inc. of the phrase “Just Break – & Bake!” on both the front display panel and on the back of the package in large letters, of a new form of refrigerated cookie dough. Report delivered.
2000: Consolidated Edison, New York, NY
July 17 2009
Analysis and report of the changes affecting refrigerator inventories from the 1970’s to the new millennium for the purpose of determining Consolidated Edison’s liability due to voluntary rolling blackouts in New York City and the surrounding counties. Presented findings to New York State Public Utilities Commission and to New York City Department of Consumer Affairs. […]
1998: “Take a Boost” v. Mead Johnson Nutritionals (Division of Bristol-Myers Squib)
June 24 2009
Analysis and report of the marketing implications associated with the use by Mead Johnson Nutritionals of the brand name “Boost” on a new nutritional energy drink. Report delivered. Deposition given.
1994: Commonwealth of Pennsylvania v. Russell Stover
May 24 2009
Analysis and report for the State Attorney General’s Office of the threat to competition posed by Russell Stover’s purchase of Whitman Chocolates. Report delivered.