“Fresh fields means something, whether Whole Foods is a good name or not…Grocery shopping is still a local phenomenon. There’s no rational reason to change a well known local name, unless changes to the stores are planned.”

• “Fill in the blank: ‘I blank to go shopping.’ The word is hate.”
• “For supermarkets to be successful in the year 2020, they have to focus on the front door – on the needs of customers… Stores are going to change to fit the shopping patterns of people.”
• “They’re getting nibbled to death…People say, ‘Its only a paper cut. Nobody ever dies from a paper cut.”

“They (shoppers) are looking for good feelings and solutions to problems… Wawa has done a good job of getting close to the market and providing solutions to problems…They’ll do well as long as they don’t take their eye off the customer.”

“Zagara’s was a very well-run, upscale, cater-to-the-customer organization, as was Genuardi’s…But Zagara wasn’t a good match for Safeway.”

• “At the shore, your antennae are up for whatever might be fun… All your senses are at work.”
• “When you’re on the boardwalk, you want to eat…You smell the Italian sausages on the grill, you see the funnel cakes and you hear me yelling, all day long: ‘Pizza!’ “Cheesesteaks!’ ‘Ice-cold lemonade!'”
• “Its difficult not to buy something when the kids are crying for it.”
• “When people are on vacation, they tend to be more relaxed and more open to spending money… When we don’t plan before we go shopping we’re much more vulnerable to advertisements and impulse buying.”
• “Everything people buy, whether its cotton candy or a new car, boils down to two things: Good feelings and a solution to problems.”
• “Instead of saying, “I want to buy a laptop (computer),’ ask yourself what problem you are trying to solve… If the problem is that you travel a great deal and need to get work done during that time, its time to start thinking about the specific features in a laptop that can help you reach that goal.”
• “Its OK to impulse-buy M&Ms… You don’t want to impulse a buy a computer.”

• “Read bridal magazines and books, ask friends and family, get on the Internet. Then when a vendor offers a bid, you’ll be able to ask intelligent questions and judge for yourself whether it’s a fair deal.”
• “If you’re clear about your budget limitations and needs, they can quickly tell you whether or where there is room for negotiation.”