• “You go away from home and see the world from a different perspective.  You may ask yourself, for example, ‘Why do I eat meat?'”
• “A common result is kids going home on Thanksgiving eve and saying, ‘Mom, I’m a vegan and no longer eat meat.'”

• “Food co-op’s local appeal create a passion and loyalty that larger corporations are trying to imitate.”
• “There’s no longer a market for stores that everybody likes a little.  There’s only a market for stores that somebody likes a lot.”

“If you want to market convenience,  I recommend that you do not tell customers how good you make your product.  Instead tell the customer how good your product makes them.”

• “The real reason behind the “big box”ordinances is to keep out Wal-Mart.
• “As a result, they’re having a heck of a time executing their Supercenters in California.”
• “But they’ll fix that — and it could be with a new format.”

• “I think we have been very cavaliere to date.  I don’t think it is a massive issue yet.”
• “The government is just understaffed on this.  That’s not going to happen anymore, but it may take the next big scare.”
• “Ask your supermarket manager, ‘Where does this food come from?’  This is our food, our families.  We have to be more demanding.”

• “For a consumer packaged goods company, I think being on www.secondlife.com makes a great deal of sense.”
• “If you are trying to portray yourself as a young, healthy, vibrant brand, you have to be where young, healthy, vibrant people are.”

• “What we want is for executives to leave with a bag of tools that will make them better food marketers.”
• “We lay the groundwork for these students to be able to manage large operations.”

• “The whole concept of a niche is to create and own markets rather than share markets.”
• “The key is to find areas of the market which are either underdeveloped on not served, and develop a program to fit those needs.”

• “There is real data that trans fats are bad for you.”
• “Often we wait for the public policy makers, but if we know it’s not good, why wait?”

• “I like the concept of food being fun.”
• “We have been bombarded by information about why food is not good for us, and this is a nice counterbalance.”