The “epidemic” in childhood obesity has been attributed to various factors: increases in television and computer game use; the explosive proliferation of fast-food restaurants; increases in sugary and fat-laden foods displayed at children’s eye level in supermarkets; working parents who are unable to find the time or energy to cook nutritious meals or supervise outdoor […]

This research is an attempt to better understand the older members of Generation Y and to compare their foodservice attitudes and behaviors to the older members of the Baby Boom generation. Older Generation Y will be referred to as Mature Millennials (MM). Older Baby Boomers will be referred to as Mature Baby Boomer (MBB). In particular, foodservice operators need […]

by Richard George & John Stanton SLC Publishing Sewell, NJ (2005) $24.95 plus $2.50 shipping and handling Purchase from Amazon.com Order direct from rjgeorge.com

by Richard George and John Stanton 2nd Edition Silver Lake Publishing Los Angeles, CA (1999)

by Richard J. George RJG Associates, Avalon, NJ (2009)

Curious how independents like their wholesalers? Whether IOs use wholesaler-provided services such as merchandising, advertising and category management programs and how they rate them? This report provides all the insights into the wholesaler-independent relationship. Developed in cooperation with St. Joseph’s university and based on input from almost 150 independents across the country, this study includes: […]

I consider myself a food marketing expert based on working in the food marketing vineyards for over thirty years, as author, consultant, researcher, consumer products brand manager, mentor, expert witness, but mostly as an observer and professor of food marketing. My areas of expertise are food marketing strategy, consumer behavior, retailing, and customer service. I […]

“It was a pleasure to hear your presentation. I have never been in a marketing seminar that was half as interesting as you made this one. Thanks for your presentation and inspiration. You have a passion and it shows.”

See what restaurant operators are concerned with in today’s changing environment in a panel that I moderated. http://www.ifdaonline.org/webarticles/anmviewer.asp?a=790&z=1