“You go away from home and see the world from a different perspective.  You may ask yourself, for example, ‘Why do I eat meat?’” “A common result is kids going home on Thanksgiving eve and saying, ‘Mom, I’m a vegan and no longer eat meat.’”

“Food co-op’s local appeal create a passion and loyalty that larger corporations are trying to imitate.” “There’s no longer a market for stores that everybody likes a little.  There’s only a market for stores that somebody likes a lot.”

“If you want to market convenience,  I recommend that you do not tell customers how good you make your product.  Instead tell the customer how good your product makes them.”

“The real reason behind the “big box”ordinances is to keep out Wal-Mart. “As a result, they’re having a heck of a time executing their Supercenters in California.” “But they’ll fix that — and it could be with a new format.”

“I think we have been very cavaliere to date.  I don’t think it is a massive issue yet.” “The government is just understaffed on this.  That’s not going to happen anymore, but it may take the next big scare.” “Ask your supermarket manager, ‘Where does this food come from?’  This is our food, our families.  […]

“For a consumer packaged goods company, I think being on www.secondlife.com makes a great deal of sense.” “If you are trying to portray yourself as a young, healthy, vibrant brand, you have to be where young, healthy, vibrant people are.”

“What we want is for executives to leave with a bag of tools that will make them better food marketers.” “We lay the groundwork for these students to be able to manage large operations.”

“The whole concept of a niche is to create and own markets rather than share markets.” “The key is to find areas of the market which are either underdeveloped on not served, and develop a program to fit those needs.”

“There is real data that trans fats are bad for you.” “Often we wait for the public policy makers, but if we know it’s not good, why wait?”

“I like the concept of food being fun.” “We have been bombarded by information about why food is not good for us, and this is a nice counterbalance.”