Business highly depends on customers and their ongoing interest in your products and services. If something fails, customer service is the first place they turn to, and the way you manage their complaints can make a world of difference in a brand’s success. So, what are some ways to improve customer service? PissedConsumer.com invited a […]

by Richard J. George, Ph.D. (2021) FREE DOWNLOAD!

Customer service is in a crisis mode.  Consider the facts: The American Customer Satisfaction Index stood at a barely passing grade (74) in its first year of measurement (1994).  Today it is still in the low 70’s. 60% of so-called “satisfied” customers regularly switch companies or brands. Last year, over one quarter of a billion […]

This presentation focuses on successful marketers and explores their strategies for success. This lively, interactive session identifies ten universal rules for strategic success with countless clues. Participants can forever shelve their “ad hoc” approach to strategy and can take home an approach that can be implemented the next day. In essence, this approach to marketing […]

Everyone knows that the food retail environment is changing. Traditional food retailers are facing diminished profits and in many cases bankruptcy. On line food shopping and non-traditional food retailers like dollar stores and drug stores are taking share and profits.  Consumers are seeking greater convenience, quicker check-out, friendlier service, more ethnic products, and now make […]

Shopping may be Americans’ favorite pastime, but many shoppers don’t even know the rules of the game. Companies and their customers are both frustrated by the shopping process. For example, what’s the most important thing to know before you buy something? How reliable are brand names if you’re looking for quality? How can you get […]

by Richard J. George, RJG Associates, Avalon, NJ (2015) Free Download!

Awarded at Commencement 2013 Dr. Richard George, Professor of Food Marketing, will receive the Tengelmann Award for Distinguished Teaching and Research. Rich has a distinguished career at Saint Joseph’s extending over 40 years. Known as an accomplished researcher, Rich is recognized for involving his students in his research and bringing the results into the classroom. […]